Drip Free Blogs is a managed website. The marketing copy for it is extraordinary because it emulates classified print advertising.
Branding is important for small business, but it needs to be addressed from the inside out. Get your values right, and your marketing will flourish and your brand will take the place you wish for it in your marketplace. Get it wrong and your supply chain, be it people who work for you, your website's...
![[Toyota Yaris] Strange Semiotics From Turkey?](http://blog.stephenbray.com/wp-content/uploads/2011/11/Toyota_Yaris-290x290.png "[Toyota Yaris] Strange Semiotics From Turkey?")
This advertisement may not sell many cars to the white majorities of Northern Europe, or even the Spanish and Italians, but many of the Moslem minorities of England, France and Germany would identify with it.
Just as mainstream brands must take more and more care in how they promote their brands and package their wares so the Internet marketing crowd must take heed. One slip and the forums will light up flaming the offending marketer who has failed to deliver.
Jobs’ death now creates an opportunity for Apple to return to innovation and high octane product launches, which would have seemed disrespectful whilst he was on his death-bed. The iPhone 4S, for example, is an innovative product yet resembles strongly it’s precursor the iPhone 4 that is perhaps the most popular smart-phone in the world....
Brand loyalty won't exist in the absence of emotional attachment to a company or brand. When companies get this wrong both the brand and the multi-national owner get hit with a P.R. nightmare, as was recently the case for Heinz when the salt content was lowered in H.P. Sauce.
She has a moustache. Much has been written about body mimicry, and facial hair in the annuls of male psychology. In this instance a visual pun is used to evoke this archetypal knowledge, but it's camouflaged behind an experience we've all encountered - milk on the top lip.
Revere the miracle that is your life. Enjoy your universe. Celebrate it with friends. Also take action. Build something practical by following a plan and sticking with it.
I love this ad because it breaks just about every mould most campaigns go for. I've no idea if the guy really is a decorator, or a professional model? Whatever he has paint on his thumb.
Follow Sir Jimmy's example which is to promote love and fun by doing useful things for ordinary people with a genuine heart and a positive attitude. Your reputation will grow and your self-esteem will increase leading to more and more successes.
Peugeot spent out on a whole page to place this handbag in magazines, and many won't even realise is connected to the advertisement opposite for a car.
This ad by Raymond Rubicam is an example of what Seth Godin calls 'a purple cow'. The fact that it has mass appeal doesn't matter. What matters is that it works, even today, standing out like a purple monster in a field full of Jersey cows.
![[Mind Management] Business: Service: Compassion: Wisdom.](http://blog.stephenbray.com/wp-content/uploads/2011/12/business-compassion.jpg "[Mind Management] Business: Service: Compassion: Wisdom.")
Starting a business isn't easy. Growing a worthwhile enterprise is even harder.
Whatever field you're in I'll do my best to help you build a better future.
Thoughts: